Consulting: Internet, Social Media & Mobile
Framework developed that explains the impact of internet, social and mobile
thought leadership + whitepapers + connect
My consulting work has focused on internet, social media and mobile adoption, as well as the MBA admissions space. I am currently working on projects with Southwark Consulting and Clear Admit.
Ideas I have developed in the MBA admissions space.
5 Overarching Attributes of an MBA candidate: Intellectual Capacity, Effectiveness, Ambition, Passion and Values
Ideas I have developed as the social and mobile era has evolved.
How connected are you with your audience? What is your company’s connected reach, connected density ?
Free Marketing Framework The increasing impact of content outside the direct control of a brand, and the importance of content marketing to manage the conversations.
Social Media Landscape Framework (Series of 10). Broad-based versus niche focused social media platforms, and the changing life cycle of social media.
Mobile First Generation. The next generation, whose first engagement with the internet is via a mobile device.
I have thought about this stuff for a long time. During my time working in the MBA Admissions industry for Wharton and then Clear Admit, I published two white papers with Zehno Cross Media Communications.
Engagement Marketing Revisited: How to Embrace the New Social Media Tools, zehno, 2009 (revised from original white paper, 2006)
Discussion Boards, Chat Rooms, and the power of Transparency, zehno, 2003
Here is my bio.
If you are interested in discussing a consulting assignment, please e-mail me at email@example.com