Slides: Digital Advertising

Digital Advertising (more scalable, widens the pool of advertisers: Long tail, more accountable)

Digital Advertising, more data (Why Can’t Amazon And Apple Catch a Break on Madison Ave?)

First online advertisements: Oct. 27, 1994: Web Gives Birth to Banner Ads

12/11: Report: Google Controls 44 Percent Of Global Online Advertising
9/13: Google, Facebook dominate ad dollars


Something more significant: shift to owned and earned media.