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/* Readings and background for Class */

Revision as of 21:06, 17 June 2013		Current revision
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	'''Week 3'''		'''Week 3'''

-	[http://www.udel.edu/alex/classes/buad477contentmarketing.html Class Notes: Content Marketing]**	+	CONTENT: [http://www.udel.edu/alex/classes/buad477contentmarketing.html Class Notes: Content Marketing]**

-	[http://www.udel.edu/alex/classes/buad477community.html Class Notes: Community]**	+	COMMUNITY: [http://www.udel.edu/alex/classes/buad477community.html Class Notes: Community]**

-	[http://www.udel.edu/alex/classes/buad477obamagirl.html Obama Girl Notes] **	+	VIRAL: [http://www.udel.edu/alex/classes/buad477obamagirl.html Obama Girl Notes] **

-	[http://www.zehno.com/white_papers/engagement-marketing-revisited-how-to-embrace-the-new-social-media-tools/ Engagement Marketing Revisited: How to Embrace the New Social Media Tools]	+	CONTENT: [http://www.zehno.com/white_papers/engagement-marketing-revisited-how-to-embrace-the-new-social-media-tools/ Engagement Marketing Revisited: How to Embrace the New Social Media Tools]

-	[http://www.youtube.com/watch?v=ajg9Z-8nobQ Social Media for Social Causes: Alex Brown's Passion for the Welfare of Horses]	+	COMMUNITY: [http://www.youtube.com/watch?v=ajg9Z-8nobQ Social Media for Social Causes: Alex Brown's Passion for the Welfare of Horses]

-	[http://brands.nabisco.com/Oreo/Dailytwist/ Oreo's Daily Twist]** [https://twitter.com/Oreo/status/298246571718483968 You Can Still Dunk in the Dark]	+	CONTENT: [http://brands.nabisco.com/Oreo/Dailytwist/ Oreo's Daily Twist]** [https://twitter.com/Oreo/status/298246571718483968 You Can Still Dunk in the Dark]

-	[http://www.fastcompany.com/3008486/oreos-dunk-dark-strategy-and-future-real-time-marketing?utm_source=twitter&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29 Oreo's "Dunk In The Dark" Strategy And The Future Of Real-Time Marketing]	+	CONTENT: [http://www.fastcompany.com/3008486/oreos-dunk-dark-strategy-and-future-real-time-marketing?utm_source=twitter&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29 Oreo's "Dunk In The Dark" Strategy And The Future Of Real-Time Marketing]

-	[http://mashable.com/2012/12/19/red-bull-content-marketing/ How Red Bull Takes Content Marketing to the Extreme] "Red Bull is a publishing empire that also happens to sell a beverage." [https://twitter.com/redbull Red Bull Twitter]	+	CONTENT: [http://mashable.com/2012/12/19/red-bull-content-marketing/ How Red Bull Takes Content Marketing to the Extreme] "Red Bull is a publishing empire that also happens to sell a beverage." [https://twitter.com/redbull Red Bull Twitter]

-	[http://www.youtube.com/watch?v=G1P3r2EsAos Coca-Cola Content 2020 Initiative Strategy Video - Parts I]	+	CONTENT: [http://www.youtube.com/watch?v=G1P3r2EsAos Coca-Cola Content 2020 Initiative Strategy Video - Parts I] [http://www.youtube.com/watch?v=ib-Qiyklq-Q Coca Cola Commercial - I'd Like to Teach the World to Sing (1971)]

-	[https://www.youtube.com/watch?v=wKsoXHYICqU Obama Girl]	+	VIRAL: [https://www.youtube.com/watch?v=wKsoXHYICqU Obama Girl]

-	[http://searchenginewatch.com/article/2270206/The-Myth-of-Content-Marketing-the-New-SEO-Penguin-2.0 The Myth of Content Marketing, the New SEO & Penguin 2.0]	+	VIRAL: [http://www.youtube.com/watch?v=ASO_zypdnsQ PSY Gentleman]
		+
		+	VIRAL: [http://www.huffingtonpost.com/2013/01/23/gangnam-style-youtube_n_2533620.html 'Gangnam Style' Makes Estimated $870,000 From YouTube Alone (CORRECTED)]
		+
		+	CONTENT: [http://searchenginewatch.com/article/2270206/The-Myth-of-Content-Marketing-the-New-SEO-Penguin-2.0 The Myth of Content Marketing, the New SEO & Penguin 2.0]



	'''Week 4'''		'''Week 4'''
		+
		+	OPEN SOURCE: [http://www.catb.org/esr/writings/homesteading/cathedral-bazaar/index.html The Cathedral and the Bazaar] [http://en.wikipedia.org/wiki/Cathedral_and_the_Bazaar Wikipedia: Cathedral and the Bazaar]

	'''Week 5'''		'''Week 5'''
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	Number indicates which week the article is ''most'' relevant.		Number indicates which week the article is ''most'' relevant.
		+
		+	[http://www.pcmag.com/article2/0,2817,2420564,00.asp Report: Facebook to Add Vine-Like Video to Instagram]
		+
		+	[http://www.tinhangliu.com/2013/06/05/my-tedx-talk-about-the-human-side-of-the-web/ The Human Side of the Web]

	[http://mobile.eweek.com/mobile/microsoft-to-take-over-best-buy-computer-sections-with-windows-stores/ Microsoft to Take Over Best Buy Computer Sections With Windows Stores]		[http://mobile.eweek.com/mobile/microsoft-to-take-over-best-buy-computer-sections-with-windows-stores/ Microsoft to Take Over Best Buy Computer Sections With Windows Stores]

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AlexBrownRacing - Recent changes [en]

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