AlexBrownRacing - Recent changes [en]

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MARIAH1

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Revision as of 14:53, 16 May 2013		Current revision
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	http://i218.photobucket.com/albums/cc89/autumn0515/home258-1.jpg		http://i218.photobucket.com/albums/cc89/autumn0515/home258-1.jpg
-	http://s218.photobucket.com/albums/cc89/autumn0515/?action=view&current=sunday010.flv	+	http://s218.photobucket.com/albums/cc89/autumn0515/
-		+
	3/2/09		3/2/09

IntroMarketing

2013-05-15T20:35:35Z

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	Teams: [http://www.udel.edu/alex/classes/intro13teamss13.html Section 13], [http://www.udel.edu/alex/classes/intro14teamss13.html Section 14]		Teams: [http://www.udel.edu/alex/classes/intro13teamss13.html Section 13], [http://www.udel.edu/alex/classes/intro14teamss13.html Section 14]
		+
		+	'''Example questions'''
		+
		+	E-mail me your answers, for confirmation
		+
		+
		+	A company’s Facebook fan page is an example of:
		+
		+	a. Advertising
		+
		+	b. Personal selling
		+
		+	c. Publicity
		+
		+	d. Sales Promotion
		+
		+
		+	The fixed costs to develop, design and produce Alex’s Barbaro book were $100,000. The variable costs for each book is $5.00. If Alex gets $20.00 per book on average per sale, how many books does he need to sell to break even?
		+
		+	a. 15
		+
		+	b. 667
		+
		+	c. 66,670
		+
		+	d. 6667
		+
		+	e. Cannot calculate with this information.
		+
		+
		+	Many traditional retailers are losing business to online retailers which do not have the same cost structures. Customers can go to the traditional brick and mortar retail stores, learn about products, and then buy them online at a cheaper price. This practice is known as:
		+
		+	a. Switch and buy
		+
		+	b. Channel switching
		+
		+	c. Showrooming
		+
		+	d. Showbuying
		+
		+	e. None of the above
		+
		+
		+	Each is true, about Advertising, except:
		+
		+	a. Newspaper advertising is declining
		+
		+	b. Magazine advertising is declining
		+
		+	c. Internet advertising is increasing
		+
		+	d. Advertising dollars are increasing with the addition of the internet as a medium
		+
		+	e. There is now more “noise” in the communications model for traditional advertising
		+
		+
		+	Starbucks announced that it will cut the price of its coffee to grocery stores. Each of the following is true, in this case, except:
		+
		+	a. Starbucks plans a 10% price cut
		+
		+	b. Cost of coffee beans have dropped, making the product cheaper for Starbucks
		+
		+	c. Starbucks’ competitors had already reduced their prices in the grocery stores
		+
		+	d. Competition in the coffee grocery aisle is very intense, at the mature stage of the lifecycle
		+
		+	e. All the above is true about this situation
		+

BUAD884

2013-05-15T14:49:59Z

/* Articles */

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	==Articles==		==Articles==
		+
		+	[http://www.nytimes.com/2013/05/15/business/media/google-set-to-introduce-music-service-to-compete-with-spotify.html?_r=1& Google Expected to Start a Competitor to Spotify]
		+
		+	[http://techcrunch.com/2013/05/09/home-preview/ Facebook Previews New Features For Home, Which Is Near 1M Downloads And Increases Users’ Time Spent On Facebook By 25%]

	[http://www.guardian.co.uk/media-network/media-network-blog/2013/may/10/google-content-marketing-seo Is Google's love affair with content marketing usurping SEO?]		[http://www.guardian.co.uk/media-network/media-network-blog/2013/may/10/google-content-marketing-seo Is Google's love affair with content marketing usurping SEO?]

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ChannelsandRetailing

2013-05-12T14:22:18Z

Revision as of 14:22, 12 May 2013		Current revision
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	[http://www.facebook.com/#!/buad474s13 Facebook]		[http://www.facebook.com/#!/buad474s13 Facebook]
		+
		+	'''Example questions for final.'''
		+
		+	E-mail me your answers, will confirm. cheers, alex
		+
		+
		+	Each of the following is true regarding promotions, except:
		+
		+	a. Newspaper advertising is increasing
		+
		+	b. Magazine advertising is declining
		+
		+	c. Radio advertising is declining
		+
		+	d. Internet advertising is increasing
		+
		+	e. Publicity is increasing significantly
		+
		+
		+	According to the article, The Future of Retail: How Mobile Payments Are Changing The Retail Experience, each of the following is true, about mobile payments, except:
		+
		+	a. Current mobile payments account for an insignificant portion of retail sales
		+
		+	b. Mobile payments are undergoing rapid growth
		+
		+	c. Mobile consumers will expect to pay less for merchandise, due to the reduced payment friction
		+
		+	d. The field for mobile payment solutions is crowded
		+
		+	e. Retailers need to plan for a strategy for mobile payments as a preferred means of payment for some consumers
		+
		+
		+	Each of the following is true about Kate Spade’s use of iPads, within its stores, except:
		+
		+	a. The trial will begin with Kate Spade Saturday stores in Tokyo
		+
		+	b. Content will include timely marketing messages, style suggestions
		+
		+	c. Content will include videos, user generated images that encourages engagement with the brand and its products
		+
		+	d. Content will educate consumers on multiple ways to wear and use the products
		+
		+	e. All the above are true
		+
		+
		+	Grassroots has identified 3-4 hotspots within its store. These hotspots:
		+
		+	a. Are where product typically sells better, more exposure to the traffic
		+	within the store
		+
		+	b. Are where items that are marked down are displayed
		+
		+	c. Are where the fashion apparel are displayed
		+
		+	d. Are where new items within the store are first displayed
		+
		+
		+	If a retailer sells a product for $22 and the markup is 30 percent based on selling price, what did the retailer pay for the product?
		+
		+	a. $6.60
		+
		+	b. $15.40
		+
		+	c. $22.00
		+
		+	d. $28.60
		+
		+	e. $35.00

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