Class Intro 17

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Price Setting in the Business World

Use of Mark Ups: Wholesalers and Retailers

Average Cost Pricing

Types of Costs: Fixed Costs; Sunk Costs; Variable Costs; Total Costs; Average Costs; Average Fixed Costs; Average Varibale Costs

Contribution margin: contribution per unit

Break-even Analysis: by units, by revenue; determining price

At what volume of sales does a the product "break even", at different price points.

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