Advertisingclass1
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| - | Cretaion of [http://www.npr.org/programs/morning/features/patc/marlboroman/ Marlboro Man] | + | Creation of [http://www.npr.org/programs/morning/features/patc/marlboroman/ Marlboro Man] |
Revision as of 18:44, 12 July 2012
BUAD 886: Class Resource Page
Library resource for Group Project
Guest speaker link: Deardorff Associates DUI realtime.com
Introduction
N. W. Ayer & Son First full-service advertising agency in the United States, est. 1869
History of Television Advertising, Radio Advertising
Bulova, advertising pioneers First TV commercial, 1941 (America Runs on Bulova Time), First network radio commercial, 1926.
Symbiotic relationship between media and marketer: Soap Opera
Top 3 Advertisers, 2011 millions, Procter & Gamble ($4,971.5), General Motors ($3,055.7), Verizon Communications ($2,523)
First internet advertisements
comScore: In U.S. Mobile Market, Samsung, Android Top The Charts; Apps Overtake Web Browsing
Youths Are Watching, but Less Often on TV
Facebook IPO Roadshow Movie - 30min
New York Times: $1.14bn CBS: $20.86bn Google: $192.4bn
1952 vw beetle commercial More recent VW commercial Purely functional advertisement, to an emotional advertisement.
First Apple Commercial Apple New iPod Touch Ad 2012
Brands Strive for Emotional Connection, but Communicate at Rational/Functional Level
Freedom of Speech Harm versus offense
Commercial Speech Puffery The basis for what is acceptable in advertising.
Chapter 1
Punch Buggy Volkswagen Punch Dub Campaign, 2010 Superbowl That's Das Auto VW Jetta/Tiguan July offer
100 Leading National Advertisers 2012 edition index (online subscription required)
Got Milk Original "got milk?" commercial - Who shot Alexander Hamilton? goes Viral Got Milk?
Chapter 2
2006 - Geico commercial - Caveman at the airport Simplicity message GEICO Gecko and Otter Geico: 15 minutes can save you 15% or more on car insurance. Savings message. What is the brand, the message ? How did this brand develop with the use of the Gecko as a spokesperson ?
PepsiCo Overhauls Strategy Excerpt: PepsiCo Inc. is chopping 8,700 jobs and boosting its marketing budget by as much as $600 million in 2012 as it tries to overhaul a struggling U.S. beverage business that is losing ground to Coca Cola Co.
Trout and Al Reis, Positioning
Uniqueness versus importance, for positioning.
Wells Fargo commercial 2012 (cultural symbol)
Reposition Examples 7-UP "THE UNCOLA"
What Makes Wimbledon Great? Rolex and Three day
Roger Federer, endorsement value Roger Federer
Chapter 3
Under Armour Protect This House My Better is Better than Your Better
Brand increasingly determined by consumers, versus marketers, in digital age of C2C conversations. Makes social strategy key.
Our Biggest Brands Can No Longer Be Managed by Nerds
Old and Improved: Relationships That Last for a Century
Chapter 4
How Companies Learn Your Secrets
Subliminal Messages and Subliminal Communication
Neuromarketing: What the Human Brain Means to Your Campaign
Beliefs drive attitudes, which dictate filters. We determine that the ad that does not support our beliefs, the content is selected specifically. Obama Romney
Customer Loyalty Engagement Index 2012 Commandment: Delight Thy Customer
Classical Conditioning - Ivan Pavlov (Conditioning)
Advertising in China: What's New, What's Not (Culture)
Creation of Marlboro Man
