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Revision as of 19:00, 20 July 2012
BUAD 886: Class Resource Page
Library resource for Group Project
Guest speaker link: University of Delaware How design needs to support the brand, re: communications, using University of Delaware as an example.
Twitter’s New Logo: The Geometry and Evolution of Our Favorite Bird Our New Twitter Bird
Topic 1 (7/17): Advertising is becoming increasingly fragmented, making it more difficult to build a brand. Discuss how the changing media landscape is affecting marketers' ability to develop brands.
Topic 2 (7/19): Brand advertising has a long run view, sales promotions are designed to stimulate sales in the short run. Discuss the pros and cons of these two promotional tools.
N. W. Ayer & Son First full-service advertising agency in the United States, est. 1869
Earliest surviving film, 1888
History of Television Advertising, Radio Advertising
Bulova, advertising pioneers First TV commercial, 1941 (America Runs on Bulova Time), First network radio commercial, 1926.
Symbiotic relationship between media and marketer: Soap Opera
Top 3 Advertisers, 2011 millions, Procter & Gamble ($4,971.5), General Motors ($3,055.7), Verizon Communications ($2,523)
First internet advertisements
comScore: In U.S. Mobile Market, Samsung, Android Top The Charts; Apps Overtake Web Browsing
Youths Are Watching, but Less Often on TV
Media spending, 2007 - 2012
Wikipedia: Hulu Hulu
Facebook IPO Roadshow Movie - 30min
New York Times: $1.14bn CBS: $20.86bn Google: $192.4bn
1952 vw beetle commercial More recent VW commercial Purely functional advertisement, to an emotional advertisement.
First Apple Commercial Apple New iPod Touch Ad 2012
Brands Strive for Emotional Connection, but Communicate at Rational/Functional Level
Freedom of Speech Harm versus offense
Commercial Speech Puffery The basis for what is acceptable in advertising.
Punch Buggy Volkswagen Punch Dub Campaign, 2010 Superbowl That's Das Auto VW Jetta/Tiguan July offer
100 Leading National Advertisers 2012 edition index (online subscription required)
Got Milk Original "got milk?" commercial - Who shot Alexander Hamilton? goes Viral Got Milk?
2006 - Geico commercial - Caveman at the airport Simplicity message GEICO Gecko and Otter Geico: 15 minutes can save you 15% or more on car insurance. Savings message. What is the brand, the message ? How did this brand develop with the use of the Gecko as a spokesperson ?
PepsiCo Overhauls Strategy Excerpt: PepsiCo Inc. is chopping 8,700 jobs and boosting its marketing budget by as much as $600 million in 2012 as it tries to overhaul a struggling U.S. beverage business that is losing ground to Coca Cola Co.
Trout and Al Reis, Positioning
Uniqueness versus importance, for positioning.
Wells Fargo commercial 2012 (cultural symbol)
Reposition Examples 7-UP "THE UNCOLA"
What Makes Wimbledon Great? Rolex and Three day
Roger Federer, endorsement value Roger Federer
Under Armour Protect This House My Better is Better than Your Better
Leading Advertising Agencies
Brand increasingly determined by consumers, versus marketers, in digital age of C2C conversations. Makes social strategy key.
Our Biggest Brands Can No Longer Be Managed by Nerds
Hyundai: Think About It
Medium is the Message
Old and Improved: Relationships That Last for a Century
Effie Awards Cannes Lion
How Companies Learn Your Secrets
Subliminal Messages and Subliminal Communication
Neuromarketing: What the Human Brain Means to Your Campaign
Beliefs drive attitudes, which dictate filters. We determine that the ad that does not support our beliefs, the content is selected specifically. Obama Romney
Customer Loyalty Engagement Index 2012 Commandment: Delight Thy Customer
Classical Conditioning - Ivan Pavlov (Conditioning)
Advertising in China: What's New, What's Not (Culture)
 Fiesta Movement Presents J&A Road Trip 1 Jake and Amir Fiestamovement2.com
Horse slaughter YouTube contest
Diffusion of Innovations Early Adopter
Tiger's Emotional New Commercial
DBI Celebrity Index
Tim Tebow: The NFL's New $10 Million Dollar Man?
Q Scores wikipedia; Q Score
Alpha Dog of the Week - Domino's Pizza Domino's® Pizza Turnaround pizzaturnaround.com (two-sided, with risks)
Obama and Romney Wondering What Happened in Attack Ads (comparitive ads, political)
Wharton MBA Admissions
Old Spice's Steamy Super Bowl Ad oshairbodymetrics.com Weiden + Kennedy
Clio Awards Kelly Awards Awards CEBA Awards Cannes Lions
The Best Advertising Slogans of All Time According to Digg Users
Creation of Marlboro Man
'1984' Apple Macintosh Commercial (Full advert, Hi-Quality)
How is media fragmenting? How are brands responding to this fragmentation?
Media fragmentation: 10 things you can do right now Interesting framework: Paid, Owned, Earned
YouTube Becomes Increasingly Vital Platform for News [STUDY]
All Broken Up About Media Fragmentation?
Maybe It Is Time For Marketing To Move Away From "The Big Idea"
Mass Media - Mass Destruction