Social Media Landscape (1 of a series of 10):

  • Broad-based versus Niche sites
  • Stage of Product Life Cycle

Business Model

  1. Grow users
  2. Gain lock-in
  3. Monetize

Features

  • Profile page
  • Status update
  • Newsfeed (Facebook Wants To Fill Your News Feed With Actual News):
    • Facebook: Social Graph
    • LinkedIn: Professional Graph
    • Twitter: News
  • Contacts: friends, professional
    • Unidirectional: Twitter, Instagram
    • Multidirectional: Facebook, LinkedIn
  • Advertising platform
    • Owned-media: brand pages
    • Display
    • Native

Data and …